
always trying, but it seems like I can never really stick to it consistently.”
“Most people can’t,” I replied. “In
fact, about 95% of people who try
to go on diets fail to lose any
weight, and actually end up gaining
more fat than they originally had in
the end. So it’s not just you – it’s
just that we as humans have very
little willpower, which is why most
“conventional wisdom” diets have
95% failure rates.”
“So how can I lose weight then?”
“Well, it’s pretty simple – I believe
that you can control your behavior with pure willpower for about an hour a week.
After that, it just doesn’t work – willpower just doesn’t last that long. So you need
to do something highly leveraged in that hour that ensures you’ll eat healthy
for the rest of the week.”
“What could I possibly do in an hour that ensures I eat healthy for a whole week?”
“It’s surprisingly easy: just cook a week’s worth of healthy meals, and stock your
refrigerator with them. This will ensure that you’ll eat healthy for a whole week. If
you don’t, you’ll have to waste money on food, plus you’ll feel like an idiot for
cooking the food then not eating it. Plus, you’ll have a healthy meal in minutes
anytime you want it – you won’t eat unhealthy food because it’s more convenient.
Virtually 100% of my clients eat healthy for a week while doing this – even the ones
who struggled with conventional diets.”
“I can’t believe how simple that is,” Alex said. “But I see exactly how it works. I know
that if I spent the time and money to make a week’s worth of healthy food I’d
definitely eat them – I’d feel like I was crazy if I just cooked a bunch of food, and
threw it all away.”
“Right. And this little psychological trick is another important shortcut to getting a
six pack that most guys don’t know about. In fact, it’s one of the principles my Zero
Willpower Eating System is built around. Of course, there’s much more to it than
that – you have to know the right foods to eat, how to prepare them so they taste
great, and you need a system for cooking them with minimal time and effort. But
once you learn this, you’ll have a massive advantage because it’ll become far easier
for you to eat clean.”
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